Why Do I Need SSL?

Having an SSL certificate ensures that any sensitive information that is transmitted between the website and the user is encrypted and protected against hackers. It adds an extra layer of security to your website and builds trust with your users as they know their information is being kept safe. In addition, having an SSL certificate is becoming increasingly important for SEO as Google is now ranking websites with SSL higher in search results.

One of the most important components of online business is creating a trusted environment where potential customers feel confident in making purchases. Browsers give visual cues, such as a lock icon or a green bar, to help visitors know when their connection is secured.

If your site collects credit card information you are required by the Payment Card Industry (PCI) to have an SSL Certificate. Your customers want to know that you value their security and are serious about protecting their information.

More and more customers are becoming savvy online shoppers and reward the brands that they trust with increased business.